How to Grow Your Business With Self Publishing
Have you been considering self publishing your new book?
Are you interested in generating more leads and sales for your business?
A publication in both print and digital format can open doors of opportunity that go well beyond marketing and networking. Establishing expertise in your niche can help you connect with high level influencers and attract more targeted leads who become customers.
While traditional publishing places most of your revenues in the hands of the company promoting your book there is a much higher value in creating your own path. The new “authorpreneur” has become more common place with the rise of self publishing opportunities according to the Huffington Post.
“What is an authorpreneur?” Kallen Diggs asks. “It is an entrepreneur that offers products and services that are based on their book(s).”
Book publishing is a great way to enter into a new market or to turn your existing niche into a more profitable one. Your customers are looking for helpful information that meets their needs and solves their problems. If your publication can do this well there is a real possibility to bump up your revenue and visibility considerably.
While we work with many authors at different stages of their process, I love to use this client as an example because we have been with him from the start by creating his Brand, developing the Business behind the brand, and actualizing the Book(s) for his brand and business; all the while, providing ongoing promotion and coaching. He is entrepreneur and pilot, Robert DeLaurentis, who is passionate about supporting education, safety and new technology in general aviation. His first book titled the same as his website, Flying Thru Life, is about the author’s personal journey to create a life that supported his flying passion with the time, confidence and resources to fly anywhere in the world – something private pilots usually feel is outside their reach. He inspires others to the possibilities that await.
We helped him create and promote both his first book (mentioned above), and his second book, Zen Pilot, which chronicles how this relatively low time pilot successfully circumnavigated the world in his own single engine aircraft. Our assistance included developing the concept, advising on the writing and editing, creating the book design and messaging that led to a successful listing on Amazon and book promotion which sets him apart from others who are experts on the topic. This book was a Bestseller in three categories from the first day of it’s release and maintained a #1 New Release banner in those three categories for over a month.
We can do the same for you!
We have assisted both non-fiction and fiction authors self-publish and create, position and promote their books.
There are several benefits when it comes to producing a successful publication for your business.
Recurring book sales
A high value concept and book can help produce consistent revenue when selling on major websites like Amazon, Barnes and Noble, Google Books, ect.. Over time this can lead to accumulated growth as you promote your publication on your website, on social media, and through offline events. The key is to focus on a very specific target market that does not have too much competition. The more broad your topic is the less likely it will get noticed.
Increases website subscribers
Your business may have a well optimized website for search along with a great social media following, but your subscription numbers are low. A book can help drive more leads, especially as it is promoted to your brand audience through places like Facebook Live, podcasts, guest blog posts, ect.
Generates new business or speaking opportunities
If you have a great service to offer that solves a specific problem then self publishing will help to improve your sales. People are always on the lookout for information that simply tells them how to learn a new skill or perform a specific task. In the case of my client, his book has helped garner him new speaking engagements as well as media interviews that will help him generate more interest in his upcoming pole-to-pole flight.
Leads to a membership website or courses
After gaining traction your book can lead to creating an exclusive membership site or develop paid courses to dive deeper into your topic of interest. Digital resources can become a high-level income generator once you have grown your email list to a large number. This has the potential to grow your brand or business’s income substantially, and can help lead you into creating your next publication.
Work less and earn more with coaching
You’ve worked hard at building a client base, but now it’s time to really present yourself to your prospects with one-on-one training. As a successful author you can present your services to high-level clients and reduce the number of projects that you need to pull in each month in order to stay profitable. Find a good training program specifically for influencers who want to learn how to launch their own coaching program. As you build trust and credibility you could be earning far more in this arena than with any other type of project.
Once your business has reached a certain level of success online you can establish yourself as an expert in your industry without the need to seek out a traditional publisher. By creating your own book you become the go-to resource for your target market, which can take your business to the next level.
Whether you choose to traditionally publish or self publish your book, we are here to assist your publishing journey.