As you continue developing your SEO (search engine optimization) and SEM (search engine marketing) strategy this year, it’s clear that content creation is part of that equation.
But, it’s also important not to sacrifice quality in order to have more content. Don’t just add any content – add more quality content. Content needs to be targeted, unique, useful and should add value to your audience. The content you publish should also be in many different forms such as text, video, audio and graphics.
“Rock Your SEO With Quality Content”
Content is only one of many different forms of SEO, but it’s arguably one of the most important. In the past, content that was SEO friendly consisted of pushing as many keywords as the writer could into the article or blog post. Sometimes webmasters would even have content with common misspellings in it. This was designed because search engines use the search terms to send users to pages with the search terms that were searched.
Search Engine Technology Updates Cause Major Changes in Content
But, today, search engine technology recognizes that users want relevant content results from their searches. Search engine algorithms now take many factors into consideration before sending a searcher results. Users want accurate, authoritative content to read and view so that they can find the information that they need. Users are not satisfied with searches that send them to pages and pages of fluff with Google Advertisements on them. They want substantial and useful content that can teach them, engage them, and mean something. So, search engines seek to improve the technology to make sure that happens.
Write In Dept Content And Lose The Fluff
Today, due to the changes in search engine technology meta tags don’t matter as much as creating a lot of relevant, useful content. Keywords still belong in the titles, sub headers, and anchor text but they don’t need to be stuffed into the content in an unnatural way. The content should be written for the reader, not the search engines. Also, today business owners need to write or hire writers who can write more in depth content that is not fluff. Not even a blog post should be fluffy today. Each post, article, video, podcast, infographic should have a reason for being. If you don’t know the reason, don’t put it on your web real estate.
Use Appropriate Grammar But Know Your Audience
You want everything you publish on your website, or that you offer as a download to your readers and / or users to not feel as if they’re being talked down to. Use the words that are common to use among your audience even if technically the grammar is wrong. If it’s right for your audience then it’s right for your website.
Finally, relax your usage of keywords a little so that you can focus on the content of the content. What you say to your readers is very important. It should teach them, inform them, engage them and even excite them. You want to compel them to act because what they read or listened to, or watched meant something to them. Creating that type of quality content will get you higher rankings and mean more to your SEO efforts than all the fluff filled keyword rich content you can churn out.
If you want to build your authority a niche, then be aware of what your readers are receiving from you. Is it worthy of their time to read?
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