Today I have some resources to help you improve your email marketing campaigns to align with the new rules and regulations that affect sending from places like Gmail and Yahoo. Here’s links with tips and tricks to kick start your work week.

When sending out messages to your subscribers it is important to follow the latest regulations in order avoid penalties. These top tools will help you get your messages out and avoid any complications such as spam warnings. Would you like to be able to easily update your settings with your domain and email providers? Take advantage of these email resources, and let me know how these work for you!

1) Correct unsubscribe rates and increase open rates – DMARC Digests

If you would like to improve authentication issues and see who’s sending using your domains, then you will love DMARC Digests. This is a perfect platform to use if you wish to discover email send failures and how to improve your deliverability rates. Get insights on how mail from your brand’s domain is performing in your subscribers’ inboxes as well as troubleshooting DKIM issues. Their built-in guidance can help you resolve problems quickly and efficiently.

2) Keep up on the latest in email marketing rules – Mailhardener

Take advantage of the latest email security standards while monitoring your domain. With Mail Hardener you can monitor all your email traffic, especially when it comes to bots fraudulently using your domain name. Fix issues such as DMARC, DKIM, SPF and more. Improve security for your business as well as reduce the risk of your emails being marked as spam.

3) DMARC monitoring and reporting – Report-URI

Prevent cyber attacks and fraudulent impersonators that could ruin your brand reputation. Report-URI will check your DKIM and SPF records for any holes and errors. Monitor the deliverability rates on your emails to subscribers with the ability to test out your campaigns safely and without risk. Setup and reporting features are built-in directly through the software in order remove any doubt from a lack of technical knowledge.

4) Send emails out with less issues and more compliance – MxToolbox

Are you losing valuable subscribers each week? Then MxToolbox is your answer to improving your performance to meet the latest standards in email marketing. Get the information you need in order to improve send and open rates and troubleshoot issues that could place your business at risk. Easily view complaints from recipients, verified sources, DMARC analytics, and more.

Hopefully you will find these email security tools helpful for decreasing your spam and unsubscribe rates. Are there any that you would like to add as well?

Have fun with these tips and tools.

Wishing you a FAN-tastic week!

These weekly tips are offered by Susan Gilbert, a Top 100 Digital Marketing Influencer of 2022 <<< Click to see the Report.

But, did you know that Susan’s real passion and work in the world is helping entrepreneurs write the book they’ll be remembered for?

Is it Time to Finally Get Your Message Out & Start Attracting A Larger Audience, Landing More Clients, & have your work seen by hundreds…even millions of people…every single day

Have you been thinking about sharing your talents with the world by writing and publishing your own book – but don’t know where to begin? If you’ve never taken the leap before, now is the time…

If you have a business book that is on your heart, let’s see how I can help make that happen for you:  Book a Call.