4 Tools to Help You Find the Right Content for Your Audience

Oct 11, 2021 | Monday Memos

Today I have some content curation resources to help you improve your brand visibility. Here’s four links with tips and tricks to kick start your work week.

Finding the right content for your target market can take a lot of time and research, but there are resources available to make this process easier. By utilizing the right tools you can find the best topics for your audience whether this be on your blog, in a video, or on a social media post. Would you like to make your content marketing more successful? Take advantage of these resources, and let me know how these work for you!

1) Instant content research results – Answer the Public

Find out what people are asking about online with this powerful content curation search tool. Answer the Public helps you discover the most popular topics for your target market. Use one to two words to get results from countries around the world. Generate a visual or list view of the most popular questions being asked along with related terms.

2) Find the best topics in your niche – Content Idea Generator

If you need a simple way of discovering what the best content for your target market is then this tool can help you conduct research. Content Idea Generator provides results on what is well received by your audience. Simply answer 18 questions about what you sell for your business and gather over 300 suggestions for your blog and social media.

3) Gather content from top resources – Feedly

Choose a topic and start following the latest publishers with this intuitive tool. Feedly allows you to search for companies, specific topics in your niche, and the latest trends. Create collections and instantly share articles to social media or capture for your content schedule.

4) Explore popular search phrases – Google Trends

Would you like keep track of the latest trends on Google in real time? Google Trends is a tool that provides advanced results directly from the search engine with up to date information on what matters the most to your audience. Gauge consumer behavior as well as featured insights and news stories for your industry. The tool includes current topics as well as comparisons to prior years in search.

Hopefully you will find these content tools useful for your marketing strategy. Are there any that you would like to add as well?

Have fun with these tips and tools.

Wishing you a FAN-tastic week!

Susan

2 Comments

  1. SharlaAnn Matyjanka

    Hi Susan,
    I’m definitely going to have to try these out. I have been seeing Answer the Public popping up all over the place lately but haven’t checked it out yet.
    Thanks for the suggestions. This may save me some time.
    SharlaAnn

    Reply
    • Susan

      Wonderful, SharlaAnn :-). I’m so glad that you found these tools helpful! You’re most welcome.

      Reply

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