Today I have some resources that can help increase your business book sales. Here’s four links with tips and tricks to kick start your work week.

Encouraging your readers to purchase your next publication is as simple as using the right resources. Your book needs the most visibility with simple payment instructions in order to make your writing and efforts worth while. Do you need to improve your sales online? Take advantage of these great tools, and let me know how these work for you!

1) Secure and simple buy button – PayPal

Turn your website into a safe and secure eCommerce store. PayPal for business is a great tool that allows you to add a button without the purchaser having to leaving credit card information or fill out lengthy forms. This makes the process simple and is processed directly through the buyer’s account. With so many people making purchases right from their mobile phones this is a great solution to encourage them to buy directly from your website.

2) Track and ship – Quickbooks Enterprise

You’ve attracted more book sales, and now you need to keep a record with faster shipments. But how do you manage all of the transactions? Quickbooks provides information on how much inventory you have, increases sales, and imports reports directly from PayPal. Use this resource not only to handle your personal finances, but your business account(s) as well.

3) Capture more subscribers – Aweber

Turn your readers into subscribers to your website. Aweber is a powerful email marketing tool with an easy to follow interface that allows you to create marketing emails, newsletters, and so much more. Use the service to announce your next book or event and offer great incentives for your readers.

4) Make it easy for your customers to contact you – Google Voice

Would you like to have a business line set up instead of your personal telephone number? Google Voice offers a free service that is easy to set up, and even includes voice mail messaging. Connect a selected number from your area code to your cell phone, and use this on your website as a part of your book promotion or offline events. This is a great way to stay connected with your buyers without having to publish your personal information online.

Hopefully you will find these tools helpful for your book promotion and sales. Are there any that you would like to add as well?

Have fun with these tips and tools.

Wishing you a FAN-tastic week!

Susan