Focusing On Your Customers Increases Sales

If you will simply listen to your customers, they will tell you everything you need to do to make them happy. And while everyone knows that they should be conducting exit polls and sending surveys to their e-mail list, any time you interact with your clients is a chance at learning how to better serve them.
Great customer service means having your sales people really listen during the sales process. But don’t focus on the sale. Right now, you have a potential customer who has taken time out of their very busy life to consider purchasing your product or service. That is a big investment on their part. By asking questions and focusing on your customer’s needs (product features will provide benefits that fill those needs) rather than the sale, you can better serve them by pairing them with the appropriate product.

Give Them a Ring or an Email

And don’t forget that listening to your customers needs to be an ongoing process. Implement a daily call back program in your business, no matter how big or small of an operation you are running. This single but crucial step in your customer service program is huge. That is because marketing firms in the 21st century are hard at work.
Your clients and customers, as well as prospects, receive anywhere from 3,500 to 5,000 marketing messages each and every day according to industry experts. That is why following up with your customers and keeping fresh in their minds is extremely important. Yes, you have already made the sale and put the money in your pocket. But by implementing a daily call back or email procedure that routinely follows up after the purchase, you are interacting with your customer in a way that very few companies ever do.
Sure, every company sends out an e-mail saying, “Thank you for your purchase.” But when you pick up the telephone and contact your customer to get a conversation started about their recent purchase, and truly listen to what they have to say, you not only perform world-class customer service. You also gain valuable insight into your business, which allows you to create a better product, service and point-of-sale delivery.

Get Social!

As of May, 2014, Facebook boasted 1.28 billion registered users. Twitter claims 255 million users. LinkedIn has 300 million users. These are your customers. And when they are on these social networks, they share information, desires, thoughts and feelings that they may not share freely with you.
Get involved in social media, and listen to what your customers have to say. Then incorporate the things that you learn from this valuable interaction into new products and services, and your customers may even help you create an entirely new and profitable product line which you had never thought of previously.
Remember, customer service starts with the sale. By doing two things at the point of sale, after the sale and during every customer interaction, you will always keep your customers and clients happy and coming back for more. What are those two things? Let’s find out…
Share this article with these Tweetables:
• Focus your way to improved customer service – Click to Tweet
• Put on your listening headphones to learn more about your customers – Click to Tweet
• Are you familiar with your customers’ needs? – Click to Tweet
• @SusanGilbert explains how to tune into your customer’s needs – Click to Tweet