Harness the Power of Visual Marketing on Instagram

Instagram has turned into a social media site that cannot be ignored. It is a platform that can position and grow your brand in no time.  Learn how to grow the number of followers so you can grow your brand.
The visual social network has rapidly grown in size and popularity since the early days of its development. Photo and video sharing are both incredibly simple and the availability of dozens of filters turns Instagram into a fun and cool option for the upload and sharing of images. Currently, Instagram has more than 200 million active users and almost 60 percent of these people rely on the social network on a daily basis.
For many, Instagram has turned into a true obsession. If you want to make use of this fact, you will have to acquaint yourself with the specifics of the social network. The sooner you get started, the easier it will be to reach a large group people and make the most of the ability to influence this audience.
Are you wondering how to become a trend-setter on Instagram? Here is a tip that will help you grow the number of followers that you have and they will also boost the active engagement of this audience.

Do Competition Research

The first and the most obvious possibility focuses on exploring the tactics that have worked for others. Take a peak at the profiles and the Instagram content that others share. Focus on the niche that you want to be successful in, if you want to make the research 100 percent relevant.
Start with the most popular profiles. How many followers do they have? Are these followers active in terms of commenting on photographs and getting the content re-shared? These are the people you should be looking forward to connecting with. Apart from being eager to get a large number of followers, you should also be focusing on choosing people that will be willing to engage with your content.
Pay attention to the types of posts shared by competitors, as well. What kinds of photographs and videos get the most positive response? Managing to come up with a certain theme will simplify the task of putting together a creative brief guiding your Instagram presence and uploads.
Other aspects of competitor behavior to take a look at include frequency of posts, hashtags being used, the time during which the photographs get uploaded and the Instagram filters used. Yes, the selection of the right filter could have serious impact on the audience’s desire to interact with one Instagram member or another.
Want to learn more?
That was Tip #1 – and I’ve created a total of 8 Tips to Grow a Bigger Following on Instagram PLUS a Competitive Research Worksheet
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Chapters in my report:

• Competition Research
• Re-Post Relevant Photos from Your Community
• Let Your Followers on Other Social Networks Know
• Let Your Website Visitors Know
• Use Hashtags Correctly
• Does Posting Date and Time Matter?
• What and How to Post?
• Shoutouts

Bonus: Competitive Research Checklist
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