Improve Your Web Design With These Strategies

Do you need a better look on the web ?
If your business is online then you know how difficult it can be to create a website that stands out from the rest while guiding your visitors to take action.  The secret to a good web design does not have to be left only to the specialists. You, too, can understand what it takes to develop a good image for your brand.
There are a few key elements to understand when it comes to building an online presence that represents your niche and attracts visitors. The good news is that once your business has these in place the guesswork is eliminated and your creativity is unleashed.

1. Know your brand’s color scheme

This might sound simple, but without a focus on three main colors it is easy to match up the wrong colors that match your branding. Depending on whether you have this in place your choices should be a particular scheme that blend well together such a neutral versus bold, or blue versus red. For my particular branding I have chosen bright red that is complimented by grey and white tones. But UCLA has a specific blue, yellow and white scheme that goes well with their educational focus:

2. Go beyond Helvetica

A lot of standard WordPress templates and other web design software offer just the basic typefaces to choose from. But there are literally thousands of varieties to choose from for your branding. It’s important to pick a font that represents your niche and brand well, and this might be something to step out of the box on. Headlines, pages and posts do well with the sans serif style of type, which is easy to read. The body of your text might include a serif font instead such as Garamond or Times New Roman. Take a look at Mashable’s clean, yet unique choice of font style on their website:

3. Choose high-quality, professional images

Imagine a website with low-quality images. You would turn away quickly, right? The first impression is the most important one, and choosing the best photos for your brand is essential. Pay special attention to the sizing of your images as well while keeping in mind that these will be shared on social media networks like Facebook, Twitter, and Google Plus. Resources like Pixaby, Flickr, and iStock photo will help your business choose the right visuals to match your niche and content.

4. Remove the clutter

A stand-out web design should allow for enough space so that readers can easily follow and find information. Menus should be clear, simple, and quick to navigate. Margins need to have enough space where the text and visuals are not too close together. Here is great example from Marsha Collier’s Cool Ebay Tools website, which is very clean with just the right amount of space to follow the different resources she has to offer:


A successful website design does not have to be rocket science when you learn how to focus the right elements for your landing page. A well planned color scheme, style of typeface, and theme will bring your brand’s image to the next level as a place where visitors will want to return to again and again.