Showcase Your Business by Publishing A Book

Is your business on the cutting edge of something new?
Do you have expert knowledge that could help establish your brand?
Publishing a business book can open doors of opportunity for more leads and sales. Sharing your success will also inspire your readers to do the same, as pointed out by author and entrepreneur, Joel Comm in a podcast with Bryan Kramer, where authors can “mine the gold” of their own greatness and translate that into something of value.
It doesn’t matter what niche your business falls into in order to successfully publish a book whether this be in print, digital, or both. In fact, the term “authorpreneur” has become more common place with the rise of self publishing opportunities according to Publisher’s Weekly.
Another benefit from business book publishing is that this is also a way to enter into a new market, infusing a fresh group of new leads to nurture. Your existing customer base benefits through helpful information that meets their needs. The number one focus should be on how to solve your market’s problems. From there you can create something that will keep them coming back for more.

Case Study

I recently worked with a local business man who is passionate about eating healthy, especially at work.  His company, Market Fresh Fruit, delivers fresh, taste-tested fruit from Seattle’s famous Pike’s Place Market to businesses who then provide these healthy snacks to employees instead of a sweet candy bar, or vending machine bagel.
We helped him write and publish an ebook – from concept, to writing, to book design and listing it on Amazon – that sets him apart the others who are entering the market place as THE expert on the topic.
We can do the same for you!
There are several key strategies when it comes to producing a successful publication for your business:

Build with content and then publish

The first rule of order is to understand that a steady stream of high value content on your business blog will pave the way for your next book. While your audience will be receiving fresh insights from you each month, they will not necessarily make a purchase unless your publication provides additional help to solve a particular pain point. Leverage your blog posts to provide enough information that is useful to them while keeping in mind that the entire answer will be provided in your book.

Sell to other markets

In order to get noticed it’s important to conduct the right target market research in order to focus on a more narrow niche. This can include your subscribers, LinkedIn contacts, offline events, and social media groups. Once interest begins to grow so will your reputation through word of mouth. Coming up against bigger names can be daunting, but narrowing your focus will produce better results for visibility.

Seek out professional recommendations

Contact those in your close circle both offline and online, and ask them to write a recommendation on your book. Referrals from your client base is also a valuable area to tap into, as these people are already familiar with your brand and products or services. Because a level of trust has been established this type of feedback helps build validity and authenticity for your book.

Host a webinar or elicit interviews

Depending on the level of awareness for your blog and business you may be contacted by other blog owners and the media to discuss your book. By being active on social media and hosting your own webinars you can attract influencers to your publication who may be willing to write a review or conduct an interview. Before your book is released consider writing a press release to attract even more attention.
When your business has reached a certain level of success a well-planned publishing strategy can establish you as an expert in your industry and a go-to resource for your target market. Consider having both a print and digital copy available, which can be promoted both in bookstores and online. Your next book can take your business to the next level, and attract more leads and sales with thoughtful planning and execution.