Today I have some social monitoring tools to help you improve your brand growth online. Here’s four links with tips and tricks to kick start your work week.

Keeping track of your social media brand mentions can be difficult — as a business you need to have more focus to determine how well your marketing campaigns are performing. Getting the right tools lined up will greatly improve your research. Would you like to find out more about what your audience is saying about your brand? Take advantage of these social monitoring tools, and let me know how these work for you!

1) Online reputation management – Trackur

Gather important analytics for your brand quickly and easily with an easy to follow dashboard. The Trackur tool, available on a computer or your smart device, includes user-friendly features like Excel reporting of your social networks, in-depth analysis of influencer conversations, news feed and blog monitoring, and more. Clean up search engine results as well as improve your overall reputation online.

2) Smart social listening – Hootsuite Insights

Whether you are a PR firm, marketer, social media manager, Hootsuite Insights provides brand and industry analysis, metrics for your ‘Likes’ and followers, demographic analysis, and real-time social media measurement all from one place. Gain a better understanding of conversations in order to measure social sentiment. Use this tool to stay in touch with your community and to be one step ahead of others in your niche.

3) Understand multi-channel impact – Cision

Identify the right influencers and make a good impression on your audience. Cision is powerful online software, which allows you to discover actionable insights on your social accounts with precise data analytics and customer engagement tracking. This will allow your brand to produce high quality results as well as connect with leaders in your industry.

4) Real-time social listening with results – Nuvi

Improve your social media reach and better engage with your brand followers. Use Nuvi to monitor content in your niche as well as all of the major social networks in real time. The software not only includes keyword analyzation, but also social groups and topics from fans and influencers. This tool is a powerful resource for social media monitoring and data reporting.

Hopefully you will find these social media monitoring tools useful to your brand marketing strategy and reach. Are there any that you would like to add as well?

Have fun with these tips and tools.

Wishing you a FAN-tastic week!

Susan