Today I have some marketing tools for a winning artificial intelligence strategy. Here’s four links with tips and tricks to kick start your work week.

Building a brand involves using the latest technology that will grow your influence and reach. Your business needs the latest tools in order to keep up to date with marketing trends. Want to improve your reach online? Take advantage of these resources, and let me know how these work for you!

1) Content automation – Acrolinx

This artificial intelligence based platform can help improve and manage your content. Acrolinx offers technology that enables you to better connect with your customers and grow your business online. Their software provides great results with accurate measurement of your engagement and actions taken by your community. Produce a consistent message that your audience will be drawn to and keep your team in sync with all of your campaigns.

2) Communication tracking – Invoca

Increase your business sales by tracking customer communication with AI technology. Invoca includes call tracking and analytics that enables you to personalize the customer experience and improve digital interactions. Expand your reach and optimize your marketing campaigns with this great tool. Features include integration with Facebook, Instagram, Salesforce, and Adobe.

3) Sales and marketing chatbot – Drift

Measure your conversations and marketing data with increased revenue without a sales team. Drift helps you to check all of the major social media networks to find out how your community is responding. Gain quality leads through their AI bots and improve conversion rates with their expert sales agents.

4) Write better subject lines – Phrasee

Power up your email marketing with the help of AI technology. Phrasee uses advanced deep learning to improve your customer engagement and increase revenue in a human voice that matches your brand. The software learns from your subscriber’s responses then helps tailor messages for your target market. More personalized contents means more clicks and open rates for your business emails.

Hopefully you will find these artificial intelligence tools useful to your marketing strategy. Are there any that you would like to add as well?

Have fun with these tips and tools.

Wishing you a FAN-tastic week!

Susan