Do You Need More from Your Video Content Marketing Strategy?

Jul 27, 2020 | Monday Memos

Today I have some resources to help you improve your video content marketing. Here’s four links with tips and tricks to kick start your work week.

Growing a brand audience involves creating compelling visual content, which can greatly improve your social engagement and following. Professional videos are easier than ever to produce and publish online. By using these four tools you can attract an interested following on places like Facebook, Instagram, and YouTube. Would you like to improve your video marketing strategy? Take advantage of these resources, and let me know how these work for you!

1) Videos that teach – Common Craft

Choose from hundreds of different explainer videos for your next online course. Common Craft helps you to make difficult subjects easy to understand with their creative visuals and cut-outs that enhance the visual learning experience. Their library offers ready-made videos for use in teaching technology and the Internet.

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2) Interactive video ads – Viewbix

If you need to capture your audience’s attention in a unique way then you might want to try this intuitive software. Viewbix helps you deliver a simple, and effective message with audience insights and data to help your video advertisements get seen. Distribute to multiple platforms with integrated calls to action and analytics.

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3) Build your brand with video – Wistia

Would you like to know how your video content is performing? Then you will love Wistia, which provides analytics and heat maps of what viewers are watching and how they are viewing your videos. Features include creating a series from one video, marketing and automation integrations, and an optimized viewing experience.

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4) Communicate visually – Powtoon

Create fun animated videos that really attract an audience with PowToon. This free tool allows for more creativity on product presentations, and videos. Use this software to improve your video marketing strategy, host an online course, connect with your team and more. Their animations help explain your content in a way that is informative, fun and engaging.

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Hopefully you will find these video marketing resources useful to your brand building strategy. Are there any that you would like to add as well?

Have fun with these tips and tools.

Wishing you a FAN-tastic week!

Susan

1 Comment

  1. Judy Helm Wright

    Thanks so much for sharing this today. As often, it comes in divine timing. We were talking about this in the office of Artichoke Press this morning.

    Great information.

    Reply

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