Today I have some advertising resources that can help you to increase your business leads and sales. Here’s four links with tips and tricks to kick start your work week.

With organic reach at lower levels it seems the future for brand visibility is in paid advertising. Your business needs the best results with a minimal amount of time and expense. Do you need to improve your sales online? Take advantage of these great ad tools, and let me know how these work for you!

1) Relevant shopping experience – Criteo

Use technology to better connect with brands and customers. Criteo is a great tool that allows you to hone in on the right prospects and provide offers just when they need them in real-time. The software includes an intelligent algorithm with connections to 16,000 publishers with precise CPC tracking and management. Use this state-of-the-art resource to find out more about your target market for better ad performance.

2) Move beyond one-size-fits-all ads – ReTargeter

If you need better insights for your paid ads, and want to increase your sales then you will want to try this tool. ReTargeter provides re-targeting services for both websites and social media. Focus your ads to your current customers and leads based on email opens, clicks, engagement, and more. This service will not only improve your conversion rates, but will also help you manage your campaigns.

3) Powerful targeting and tracking – Perfect Audience

Reach your target market on the web and social media all from one place. Perfect Audience will allow you to install one tracking code for your mobile ads, website, Facebook, and re-targeting campaigns. Easily track your revenue, manage multiple websites, and get detailed analytics from one dashboard. The tool includes helpful videos and tutorials to help your business take more control over your ads.

4) Reach more eCommerce customers – AdRoll

Would you like to attract new prospects no matter what device they are using? AdRoll includes services like Apple iAd, Facebook, Twitter, and Google in a user-friendly interface. Collect customer data and engage your customers with targeted ads, especially on Facebook where users have seen a dramatic increase in revenue from using this tool. The service also includes managing your promoted tweets on Twitter with a powerful reach through mobile and desktop platforms.

Hopefully you will find these advertising tools helpful for your online business sales. Are there any that you would like to add as well?

Have fun with these tips and tools.

Wishing you a FAN-tastic week!

Susan