Today I have some great resources to help you improve your online leads and sales. Here’s four links with tips and tricks to kick start your work week.

Discovering who will exactly want to purchase your books and products can take a lot of time and research, but there is a way to gather data and reach more targeted prospects. These tools can help you hone in on the right audience and reduce wasted time and resources. Would you like to know exactly what your prospect is looking for? Take advantage of these market research tools, and let me know how these work for you!

1) Get the latest trends and statistics – Pew Research Center

Find out exactly what is trending around the world. Pew Research Center is a free and in-depth resource that provides information and data on social media usage, the economy, demographics and more. Easily generate charts and download the data with the latest consumer and tech trends. Explore interactive data, publications, datasets, ect. in order to complete a thorough overview of your target market.

2) Retain more buyers with surveys – SurveyMonkey®

Create surveys and questionnaires to find out the satisfaction rate of your customers. SurveyMonkey provides a number of different ways to approach your market in pre-ready forms you can add to your website, sales pages and email marketing campaigns. Get immediate feedback and learn how to better approach your audience with targeted questions.

3) Granular insights to help see the big picture – Nielsen Segmentation

Understand the habits and demographics of your target market down to the most narrow detail. Nielsen Segmentation is a market research tool that you can use to learn the best ways to reach your audience. Find out what their lifestyle habits are such as what magazines and newspapers they are reading. The website will also help you develop segmentation for better email marketing results.

4) Fresh insights for better ideas – Think with Google

Would you like to know more about customer behavior? There is a simple and free way to help you identify what your audience is looking for. Think with Google is great way to view the latest trends, articles, and cease opportunities before the next major holiday. Gather data, insights, and important moments online that matter the most to your customers. Take a look at what other brands have achieved as well as an overview of the most common search terms from buyers.

Hopefully you will find these data analyzing tools useful to your online sales. Are there any that you would like to add as well?

Have fun with these tips and tools.

Wishing you a FAN-tastic week!

Susan