Today I have some personal branding resources to help you build a stronger business online. Here’s four links with tips and tricks to kick start your work week.
Establishing a loyal brand following involves making the right connections and fostering communication. Influencers in your industry can help you spread word and find new clients. There are several resources that can improve your networking and visibility. Would you like to increase your awareness online? Take advantage of these tools, and let me know how these work for you!
1) Become the go-to choice – Passle
Demonstrate your brand’s knowledge and establish your company as a leading expert in your industry. Passle helps by focusing and engaging with your community who can then recommend your business to others. Find targeted articles to re-purpose on your blog, announce the latest events and news for your brand, find relevant content for your audience, and more.
2) International business networking – Xing
Would you like to engage in a smaller social network for more targeted connections globally? Xing offers a simple format that enables your business to discover jobs, events, news and groups. This is a good resource for both employers and job seekers alike with access to high level professionals in business and the media.
3) Protect your privacy and reputation – Brand Yourself
Find out whether your brand’s personal data has been compromised. Brand Yourself gives you an opportunity to submit profiles such as a website or a social media account. Protect your identity while improving search results and providing a reliable reputation to your leads and customers.
4) Quickly create a professional website – Strikingly
Would you like to showcase your brand, but don’t have a website up yet? A good tool to use in place of a blog is Strikingly. Brands and businesses can set up a page showcasing a biography, expertise, and connected networks. Use the free version or purchase a domain name that can be moved later to a WordPress installation. Features include built-in eCommerce functionality, custom forms, security, and more.
Hopefully you will find these personal branding tools useful to your online visibility. Are there any that you would like to add as well?
Have fun with these tips and tools.
Wishing you a FAN-tastic week!
Susan
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