Today I have some live streaming resources to help you improve your reach through live events. Here’s four links with tips and tricks to kick start your work week.

Video broadcasts in real-time are one of the best ways to capture an audience on platforms like LinkedIn, YouTube, Facebook, Instagram and Twitter. This can greatly help your brand gain more followers and subscribers to nurture off platforms. By utilizing live streaming tools you can host your next video effectively. Would you like to improve your lead capturing strategy? Take advantage of these resources, and let me know how these work for you!

1) Virtual camera for live streaming – ManyCam

Transforming your videos into an enjoyable and engaging experience for your audience can be achieved using ManyCam, a versatile webcam software. It allows you to capture, produce, and stream your broadcasts seamlessly. You can enhance your video chats with a variety of filters and effects while streaming on multiple platforms simultaneously. The software offers features such as Chroma Key adjustment, picture-in-picture, PowerPoint integration, API integration, and an SDK. These tools ensure that your videos are of high quality in both visual and audio aspects.

2) Interact with your Instagram followers – Instagram Live

Would you like to experience better engagement on Instagram? Instagram Live is a feature within the Instagram app that allows users to broadcast live video to their followers. This tool facilitates real-time interaction through comments and reactions, providing an immediate and engaging way to connect with an audience. Videos can be saved and shared to IGTV for extended viewing, ensuring that content remains accessible even after the live session ends. This tool is particularly useful for events, Q&A sessions, and live updates, offering a straightforward way to engage with followers and create dynamic content.

3) All-in-one live production – vMix

Build a large audience with a professional quality live broadcast. vMix is software that allows users to produce, record, and stream live videos in HD, SD, and 4K. It supports the creation of live shows with a variety of features, including 13 different transitional effects and the ability to create virtual backgrounds or stages. Designed to streamline the production process, this robust tool enables simultaneous streaming and efficient video creation.

4) Customize your live streaming – Wirecast

Seamlessly host a program like a video production professional. Wirecast is an all-in-one tool designed for professional-level broadcasting. It allows users to connect multiple cameras and incorporate features such as scoreboards, graphics, and more. The software supports simultaneous streaming and recording, making it efficient for live production. Additionally, it integrates real-time social media comments, enabling audience interaction during broadcasts. Other features include instant replay, timers, and various customization options, enhancing the overall production quality and viewer experience.

Hopefully you will find these live streaming video resources useful to your branding strategy. Are there any that you would like to add as well?

Have fun with these tips and tools.

Wishing you a FAN-tastic week!

These weekly tips are offered by Susan Gilbert, a Top 100 Digital Marketing Influencer of 2022 <<< Click to see the Report.

But, did you know that Susan’s real passion and work in the world is helping entrepreneurs write the book they’ll be remembered for?

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