We’ve all heard the saying, “A picture is worth a thousand words.”
That, in a nutshell, is Visual Content Marketing and Infographics leads the pack.
You see, graphics tell a story much better than any article ever will. Infographics create instant communication of a complex topic that is easy to digest and very simple to share for virality. And boy, people just LOVE them!
“High sharers on social media are twice as likely to purchase a product because of its modern image”
The key from a SEO perspective is to ensure your brand and link is on the image. Each and every view and social share generates both traffic and link shares to your or your client’s site.
Creating content that’s shared like Infographics are creates quality links that are Google-proof and, in fact, exactly the way to create links that are sustainable and that last.
Oh, and of course, it creates traffic too.
I published a blog post on May 13th with an Infographic; and, then my team submitted it to infographic sharing sites. That post receives several hundred visitors every month from these sites as people continue to share it. Take a look at how we are ranking for Social Sharing in Google as of August 27th, 2013:
Infographics are something that you NEED in your toolkit to get:
Infographics Shared On Twitter Get 832% More Re-Tweets Than Images/Articles — (Source: Media Bistro)
We Can Help
Take a look at our Infographic Creation and Promotion options.
Because infographics visualize information in a way that makes it fun and interesting to read. And since they’re SUPER shareable, you’ll get targeted traffic. Plus, you look like a pro. Essentially they work as communication tools – exactly what marketing is all about.
Spread the news with these Tweets:
• Image posts on social media garner the most comments – Click to Tweet
• Infographic searches have increased 800 percent since 2010 – Click to Tweet
• 65% of the U.S. population learn visually – Click to Tweet
• The human brain processes visuals 60,000 times faster than text – Click to Tweet
Hi Susan Gilbert,
Your post about “Infographics, Visual Content Marketing” is correct in every point, except one. The importance of infographics does not stem from recent surveys. It goes way back. The search term will take you to 49,000 web pages describing a 14-page visual layout on infographics published by Fortune magazine in November 1947. Fortune’s Art Director at that time, designer Will Burtin, is considered a “father” in the field, especially for using graphics to explain science and technology.
Robert Fripp
You are absolutely right, Robert. Thank you for including some infographic history for us.
Most good ideas are not new ideas. They are tried and true concepts that are then updated. When I mentioned recent surveys I was actually referring to the benefit of infographics for SEO and viral traffic. I did a post on memes a couple weeks ago and noted an example of using images in an usual way with captions was used back in the early 1900’s. I also noted in that post about an infographic in 1857 by Florence Nightingale depicting mortality during the Crimean War.
Gotta love it, huh?