Build Your Network With Foursquare

Wondering how to get started with Foursquare? You aren’t alone! With over 40 million users, Foursquare is quickly becoming the premier social media destination for all businesses, not just local business owners.
Unfortunately, Foursquare was beyond the reach of many authors, publishers, coaches and entrepreneurs who were thought they were unable to tap into the potential of one of the fastest growing segment of social and mobile marketing for small business. As a social media management agency, we’re excited to provide up-to-date information on how to better your business prospects, attract new client leads and help consumers spread the word about their favorite business all in one swoop!
All that is needed to get started is an email account or signup through Facebook or Google:

How Does Foursquare Work?

Foursquare allows local consumers, shoppers and clients to check in at business, provide reviews, share experiences, upload photo’s and share information about local organizations. Because Foursquare is built around mobile social sharing, it’s the perfect companion for mobile marketing. 95% of mobile users now rely upon their smartphone for directions, reviews, contact information and more. Everything from menu’s to driving directions and user experiences can be found via Foursquare.

Sharing, Connecting & More

Foursquare is more than a website, more than an app, more than just another social media site. It’s all of the above plus! It’s an app for your phone which allows users the ability to locate information, service providers, restaurants and other business by their current location. It’s a social service that provides important feedback information from the people users trust most; friends, family and other local users. it’s
a website able to collect, analyze and share user experiences while attracting new users via a full suite of free tools, metrics and advertising opportunities.

Follow these step-by-step instructions to get started!

1. Do Nothing! Yes, you heard that right. Over 90% of local storefront’s are already on Foursquare. If you have a website then chances are, your business is already listed. All you need to do is “claim it”.
2. Claim Your Fame! Follow this link to claim your business on Foursquare. Foursquare typically requires some level of authentication to assure you are the actual owner or representative of the company so start early. Can’t find your business listing? Although rare, it does happen. Don’t worry…Foursquare will allow you to add your business with the same link listed above.
3. Add or Update Your Listing! Make sure all information is up to date, include proper links, menu items, photo’s or any other type of pertinent information possible including social media links, website, hours of operation and so forth.
5. Consider Alternatives. For those who don’t have a store front, check out Foursquare’s fan connection site…great for publishers, musicians, artists, sports teams and other agencies. Foursquare allows non-store front settings to build a home page on Foursquare, engage fans, add content and even create unique and exciting experiences to reward fans and followers. For more information about these free tolls visit
http://business.foursquare.com/brands.
6. Connect with Clients! Foursquare allows business owners to connect with clients in several exciting ways including highlighting special offers, rewarding people for visiting, monitoring and analyzing user metrics plus much more.
7. Advertise! Until recently, Foursquare only allowed large business corporations to take advantage of the great advertising opportunities…but has recently opened the door for smaller advertisers to participate.  Creating an ad is easy and literally takes as little as
two minutes to get started. Since almost 4 out of every local mobile searches ends in a sale, this is a “no brainer” for local, social advertising! Foursquare only charges for actions such as when a user taps to see the business information or checks in at your location. To get started visit http://business.foursquare.com/ads.
8. Add Your Own Service! Are you a social media marketing consultant or agency that serves several clients? If you manage more than 10 different locations, apply for a special account designed exclusively with social media managers and marketing
firms in mind! Here is the link to get started:
http://support.foursquare.com/entries/221733-How-To-Claim-Multiple-Businesses.
Share Your Experience! Do you use Foursquare?
Visit my Foursquare Business Page for Susan Gilbert
Do you intend to add Foursquare advertising to your social media and mobile marketing strategy?
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