What Subscribers Like to See

What types of responses are you getting from your leads and customers?
I hope you said, “Great!”
If not, keep reading…
Gathering a great list of subscribers to your website is just the first step in creating long lasting relationships. How people respond to your communication can either grow your influence or hinder it. You’ve spent a lot of time and effort to build your list. It’s important to know the why behind either a lack of action or a certain type of feedback.
Are you ready to do something new in your email campaigns?
Before starting that next announcement let’s gain a better understanding of how to help your leads and customers fall in love with your brand or business. In the social media world we work in, it’s important to be likeable.

There are several ways to get the attraction magnet working:

Evaluate blog comments

A great place to start is the reaction your readers have to your content, and the types of conversations you are having with them. This might be an area to change your direction, and shift your focus. This place is a good meter to use for your other communication.

Create a variety of emails for your subscribers

Sometimes your brand or business might be reporting just the news, an event, tips, or a report. But what about adding a personal touch every so often? People are attracted to the human side of companies because it shows them that you understand where they are coming from. A little humor and light communication goes a long way in breaking down barriers with your leads and customers.

Be helpful and available

Do your readers feel comfortable in coming to you for advice and feedback? Sometimes this takes an invitation for feedback in a specific email campaign in order to break the ice and get the ball rolling in building trust.

Honesty is the best policy

Transparency always wins with your customers especially. Be quick to respond to any issues that might arise whether these are from your website, a product or service, or on social media. We’re human and we make mistakes. Show your audience that you are just like them, and that your brand cares about their opinion.

Offer free information that benefits your target market

After following the feedback and communication of your subscribers and learning their pain points it won’t be long before their needs are clear. This is a great opportunity to offer something of value to them, especially if it’s before the release of a new product or service. Provide something that they can truly use, and your leads and customers will want to come back for more.
Use these strategies to bring up the level of your email marketing, and take into consideration what types of communication has drawn you to a particular brand or business. Sometimes the best lessons are learned outside of the box, and can be modified to fit your niche and products.