by Susan Gilbert | Jul 11, 2014 | Digital Marketing
How to Build Trust It can be easy to think you need to use social media as a direct way to make more sales. However, it doesn’t usually work out well when you see it that way! Instead, see every post you make as one more way to build trust with your target audience....
by Susan Gilbert | Jul 9, 2014 | Digital Marketing
How to Decide What to Share Whether you’re branding your company, or yourself as an individual, it’s important to decide the kind of things you’re going to share. It’s also crucial that you decide what NOT to share on social media! Many people think social media sites...
by Susan Gilbert | Jul 7, 2014 | Monday Memos
Great Tools That Will Improve Your Online Portfolio Monday Memos is a short list of the best finds across the internet to start your week off right. Today I have some tools to help you improve your image and description online. Here’s four links with tips and tricks...
by Susan Gilbert | Jul 3, 2014 | Digital Marketing
Do You Make the Right First Impression? For many prospective customers, social media could be the first impression of you and your business. Even if they’ve previously visited your website, they might be looking to social media to get more “social proof” of what...
by Susan Gilbert | Jul 2, 2014 | Monday Memos
Who is Your Audience? If you’ve been reading this blog any length of time, you know that I’ve written much about target marketing – know your audience. Although a lot of your social media branding strategy is going to be about attracting the kind of...
