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Social Media Branding Rule #5: Decide What to Share
How to Decide What to Share Whether you’re branding your company, or yourself as an individual, it’s important to decide the kind of things you’re going to share. It’s also crucial that you decide what NOT to share on social media! Many people think social media sites...
Social Media Branding Rule #4: Make the Right First Impression
Do You Make the Right First Impression? For many prospective customers, social media could be the first impression of you and your business. Even if they’ve previously visited your website, they might be looking to social media to get more “social proof” of what...
Social Media Branding Rule #2: Develop Your Social Media Voice
What is Your Social Media Voice? Branding is not all about your logo, your avatar, your design etc. Although it’s important to think about that, remember that every single thing you choose to post on social media is building your brand! What you post, and the way you...
Social Media Branding Rule #1: Be Consistent
Social media and branding go together like meat and potatoes, peanut butter and jelly - ok, I'm getting hungry now, but you get the picture. One is never as good alone as it is together. Social media is essential for business these days. It makes branding that much...
Making Your Home Page Stand Out
Will Your Home Page Pass the 3 Second Test? Other than when you send visitors to certain landing pages, or they click through to read a specific article or blog post - they are going to land on your Home Page. Making your home page stand out is imperative. You only...
To Infinity and Beyond with your WordPress Website
Adding More Functionality to WordPress Many frameworks and themes come with some functionality already. It'll be right in the code of your WordPress site. Inside your WordPress theme is a file called functions.php, which adds functionality to your site and will only...
