Today I have some branding strategies to help you create more visibility and attract readers to your books. Here’s four links with tips and tricks to kick start your work week.

Establishing yourself as a thought leader in your target market involves marketing strategies both online and offline through the right relationships and campaigns. Using the following tips can help you connect more with your audience and influencers. There are several ways to help you focus your efforts and improve awareness. Take advantage of these ideas, and let me know how they work for you!

1 – In person connections matter

Build a wider audience through offline marketing. As an author you can attract interested readers by being active and engaged with them at places like book stores, libraries, and community events. By making a personal connection you can create a memorable experience that will translate into your online properties as well.

2 – Local community resources

People who trust you enough will the spread the word online and offline. This is free advertising for your book(s) that can have a continual payoff. As you build relationships within your niche through methods such as exclusive events, civic groups, farmer’s markets, and libraries where people will have an opportunity to learn more about what you have to offer them. As you take a positive, and welcome approach with a high value offer you will begin to see your work being recommended by others.

3 – Become an influencer

Make an action plan to connect with leaders in your industry. This will open the doors for guest interview opportunities in podcasts, webinars and blogs that can help bring more readers to your website and social networks. Engage on places like LinkedIn, Medium, and YouTube to attract more brand followers. After establishing your expertise and authority it won’t be long before your book is recommended from leaders in your industry.

4 – Start your own media channel

Would you like people to find your author name quickly? Consider starting a YouTube channel, podcast series, or webinar. This is a powerful and popular way to bring interested people into your realm, and provide information such as a how-to segment, or showcase an expert interview. Hosting a podcast or uploading videos to YouTube are effective with both live and pre-recorded methods.

Hopefully you will find these author branding methods useful to your marketing strategy. Are there any that you would like to add as well?

Have fun with these tips and tools.

Wishing you a FAN-tastic week!

These weekly tips are offered by Susan Gilbert, a Top 100 Digital Marketing Influencer of 2022 <<< Click to see the Report.

But, did you know that Susan’s real passion and work in the world is helping entrepreneurs write the book they’ll be remembered for?

Is it Time to Finally Get Your Message Out & Start Attracting A Larger Audience, Landing More Clients, & have your work seen by hundreds…even millions of people…every single day

Have you been thinking about sharing your talents with the world by writing and publishing your own book – but don’t know where to begin? If you’ve never taken the leap before, now is the time…

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