In the realm of nonfiction books, a powerful and unique hook is crucial for capturing reader's attention from the very beginning. A well-crafted hook promises intrigue, entertainment, and answers to the questions that pique readers' curiosity. Embrace the Power of...
Long before your fingers hit the keyboard it's important to know why you are writing in the first place. Without a narrow focus readers will not be interested. A great book always offers a good reason for reading it - a meaningful purpose. You can find this in your...
Most authors would love to see their books appear at the top of the charts on places like Amazon and Barnes and Noble. But with so much competition out there how can you possibly make this happen? Yes, it is possible and I have seven helpful tips on how to become a...
Every book should have a distinct message that reflects a topic geared toward your client. It's important to establish the heart of your book's marketing message to your audience. Your readers need to clearly see the central focal point and how it relates to them...
As you begin to think about your new book it's important to decide upfront what your end goal is. There are three different ways to approach a non-fiction book in the self-publishing world, and each serves a unique purpose. I'll explain the three (3) different types...
One of the best ways to build anticipation around a new release is a well-crafted marketing campaign prior to your publishing date. It's not enough to just announce your book. You need to have the right focus and strategy in place. Here are some tips on how to make...
I like to tell my clients, "Let's make your website your hardest working employee." As an author, you do have a business - your book; and, whether a company of one or many, we want to make sure we are receiving a return on our investment! When it comes to promoting...
Have you ever written a manuscript only to say to yourself: "My idea started out so great. Now I don't know what my book is about any more?" Many first-time authors face this roadblock after pouring hours into their first draft. Thankfully this is not a setback; but,...
Self-publishing my first book, The Land of I Can, I learned a lot about the process before it became a bestseller on Amazon. A gift book that I wrote thinking women would buy it for themselves and gift it to other women, that did happen. One woman gifted a copy to a...
If you have been in the process of building a brand online then social media you've most certainly utilized social media to attract loyal followers. While posting content on a regular basis is essential it is even more important to work towards publishing a book that...
