Every book should have a distinct message that reflects a topic geared toward your client. It's important to establish the heart of your book's marketing message to your audience. Your readers need to clearly see the central focal point and how it relates to them...
One of the best ways to build anticipation around a new release is a well-crafted marketing campaign prior to your publishing date. It's not enough to just announce your book. You need to have the right focus and strategy in place. Here are some tips on how to make...
I like to tell my clients, "Let's make your website your hardest working employee." As an author, you do have a business - your book; and, whether a company of one or many, we want to make sure we are receiving a return on our investment! When it comes to promoting...
As a self-published author, you are in charge of promoting your work - whether you are a "do it yourselfer" or finding the right team or specialized individual to assist you. In order to attract the media you'll want to have a solid marketing plan in place. Making the...
If you are just starting out in your business you might be asking yourself, is now the right time to invest both time and money in writing and publishing a book? The simple answer is -- you can't afford not to in today's credibility-driven world. Most entrepreneurs...
Today I have some live streaming video tools to help you improve your brand presence online. Here’s four links with tips and tricks to kick start your work week. Video content is quickly becoming first place when it comes to building a brand online. With a real-time...
Today I have some podcast resources to help your business stand out and attract more brand followers. Podcasting is a great brand building tool for individual or corporate brands. In order to get noticed you should have the right tools in place. There are many...
