In today's blog post I'd like to deviate from digital marketing tips and strategies to share some insights as to why I believe if people aren't having the success they (think they) should have: The source of, and cure for overwhelm. Think back to a time when you were...
Increase Your Sales with Ads on Instagram
Using Both Facebook and Instagram Ads Can Increase Your Sales In a recent announcement by Facebook, Instagram is open for businesses to advertise around the world. This is due large in part to their U.S. market testing success, as described on their blog: "Since we...
Reach More Customers With Influencer Marketing
How Influencer Marketing Can Place Your Business Ahead of the Competition Are your customers recommending your brand to others? Do you need better conversions this holiday season? Unlike traditional advertising and paid search methods influencer marketing can achieve...
How to Attract 5 Star Amazon Reviews
Get Five-Star Amazon Reviews The Right Way Whether you're a business selling a product or an author publishing your next book, reviews on Amazon can propel you and your sales forward. Before you make any time consuming or costly mistakes there are some key strategies...
Grow Your Online Community With The New Google Plus
Why You Should Be Marketing On Google Plus Are you ready to ramp up your marketing strategy on Google Plus? If you answered "No", you may want to reconsider. The new Google Plus design, launched in mid-November, provides more emphasis on niche communities that bring...
Should Your Brand Advertise on Instagram?
Reach a Mobile Audience for More Sales with Instagram Advertising Since its acquisition by Facebook in 2012 Instagram has quickly grown to the top spot of social networks in the world of mobile marketing. Advertising is quickly becoming lucrative for brands and...
Increase Your Holiday Sales with Pinterest
How to Tap Into Pinterest Marketing for More Business Sales for the Holidays This holiday shopping season social media is a much larger factor than even a year ago for driving more leads and customers to your business. While Facebook remains at the top of the scale,...
Are Your Social Media Connections Attracting Influencers or Spam?
Audit Your Social Media Profiles to Improve Your Connections Have you taken a look at who your followers are on social media lately? You might be surprised to learn how many are not relevant to your branding strategy, and this can directly impact your level of...
How Klout Calculates Your Score: New Report
Lithium's New Klout Score Report Reveals Methodology Klout is the premier measurement tool which analyses your social media activity through a proprietary algorithm. Your score, which is valued anywhere from 1 to 100, is based on several factors, many of which have...
What the Blab?
I was recently invited by Richard Krawczyk to participate in a podcast/interview with him on Blab. While I was honored by the invitation and wanted to do the interview, there was a slight feeling of dread when I found out it wouldn't be done on Skype or by phone. You...
