How Brand Storytelling Can Create More Buzz for Your Brand Your brand has a story to tell whether you are just in the beginning stages of your marketing or are well established. People want to know more about the human side of your company, and the response rate is...
Use Endorsements to Gain Social Influence
How Endorsements From Influencers Can Improve Your Social Influence and Reach Would you like to get more visibility for your products and services online? Have you ever wanted to approach high-level influencers, but didn't know where to start? Getting recommendations...
Got Press?
Want to be in the news? If you want journalists to write about you in the news and their blogs, there are some necessary steps to take before you start pitching. I'll outline here the steps to take that include having a media kit, writing a good email, and sending...
What's Your “Hook” for Media Outreach?
Choosing Your Angle or “Hook” If you want the news media to write about you, you have to give them what they want: Something that’s going to make them look good to their audience. This means you can’t just send a blogger or reporter a blatant sales pitch for your...
Top Authors Give Their Advice About Blogging [Infographic]
Why Blogging is Important: Top Authors Weigh In It's more important than ever for authors to have a strong online presence whether they are just beginning their publishing journey or building on what has already been established. Without a blog in place on your...
How To Ride The Media Wave To Free Traffic And Publicity
How to Choose The Right Media Outlets to Pitch The first step to getting media coverage for your business is choosing the right media outlets. Not every newspaper, major blog or TV station is a good fit to cover your business or product. But if you do the work of...
Create an Author Bio that Stands Out from the Crowd
How to Write an Effective Author Bio that Attracts Readers Like a Magnet Funny as it might sound, authors are rarely good writers of their own bios for their books and websites. Either overly academic in nature (read boring) or just data without any personality,...
Influence and Permission Marketing with Calls to Action
Using Calls to Action Effectively Have you ever wondered how I've built a loyal audience for myself and for my clients? “People do not buy goods and services. They buy relations, stories and magic.” ~ Seth Godin I think Seth Godin was the first person to...
Use Twitter Advanced Search for More Leads and Sales
How to Use Twitter Advanced Search to Bring More Traffic to Your Business Would you like to make more meaningful connections in your Twitter network? Are you struggling with generating more leads and sales on social media? Twitter is a great place for sharing...
Increase Your Website Traffic
Get More Visitors to Your Website with some Planning & Research What's a website's value without traffic? Not much. Hopefully, you've done your target market homework and have crafted a list of article ideas for your website. But generating new and interesting...
