Content Marketing Basics for Better Visibility Your business should not only stand out from the rest online, but also that you become a thought leader in your industry. By writing new content each week we are creating new opportunities - and, that requires articles...
How to Use Psychographic Data in your Online Marketing [Infographic]
How to Use Psychographic Data in Your Marketing Let’s say that you’ve spent the time, energy, and money to gather all of the psychographic information about your audience. You now have an accurate understanding of who they are, how they behave, and why they behave the...
How to Obtain Psychographic Data of Your Target Audience
How to Gather Psychographic information from Your Audience There are a number of tools and systems that you can use to gather Psychographic data about your target audience. You’re probably already familiar with a few of them. For example, you may use Google Analytics...
Understanding Psychographic of Your Target Audience [infographic]
Psychographic Marketing Strategy Psycho-what?Wikipedia defines psychographics as "Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions,...
Easily Create an Email Signature in Gmail
How to Set Up a Professional Email Signature in Gmail Is anyone reading your business emails lately? I sure hope so. Perhaps then it's time to take a look at the email signature going out on your correspondence to your customers and leads. It's a golden opportunity to...
My Business Gratitude List
Yesterday most people here in the US gathered around their dining tables with friends and family to show their thanks for a bountiful life and each other in Thanksgiving celebration. It occurred to me that I'd like to do that virtually here with you which means I’m...
4 Effective Ways to Use Twitter Trends to Boost Engagement
How to Make Twitter Trends More Effective for Your Business Are you missing out on taking advantage of the latest Twitter trending topics for your niche? These are important to follow and take advantage of with the use of the right hashtags. There are top...
Monday Memos – Four New Social Media Tools That Rock
Grow Your Social Media Marketing With These 4 Tools Monday Memos is a short list of the best finds across the internet to start your week off right. Today I have some resources to help you bring more success to your social media marketing. Here’s four links with tips...
Blogging for Beginners – Calling all Authors, Speakers and Entrepreneurs
Blogging 101 If you want to start a blog, you're not alone. Providing website development and makeovers, I work with many people who will start blogging and find the process confusing, overwhelming and frustrating. It gets better with practice - just keep reading....
10 Email Swipes to Increase Opens and Conversions
10 Hacks to Jack Up Email Opens and Conversions! How is your open rate for broadcast or autoresponder emails? I hope you are watching your statistics and know how your email campaigns are doing. There are 3 measurements of an email campaign: unique open rate, bounce...
