Twitter - Marketing in 140 Characters or Less Twitter is a micro-blogging platform where you share or "tweet" short messages to your followers. The messages are limited to 140 characters or less. It can be challenging coming up with something clever to say that...
Social Sharing with Facebook
Facebook - Liking Your Way to the Top Facebook is a very powerful social media network that has over a billion users. You'll only want to market to a small portion of these 1 billion users, but knowing that the reach spans every country and continent is an important...
Getting Started Using Social Media for Marketing
It's important to get started on the right foot when it comes to social media marketing. Even though the barriers to entry are low, it still takes a lot of time and effort to embark on a successful social media marketing campaign -- if you expect it to work. "How To...
Boost Facebook Engagement With Animated GIFS
There are regular posts and Facebook and then there are highly visible ones that invoke a response. What am I referring to? It's not videos or infographics. Instead, try animated GIFs like this one: Gone are days of popular moving images once seen everywhere on AOL,...
Word of Mouth Marketing Rules
Who do you turn to when you want to know whether to purchase a product or service? We may remember funny TV commercials or catchy radio jingles, but it rarely influences our buying decisions. Today, word of mouth extends far beyond face-to-face and phone conversations...
Online Audience Optimization (OAO): What Is It?
Just as you got used to the terms SEO (search engine optimization) and SEM (search engine marketing), then something "new" comes along. Well in reality this is not new, but it's finally getting more discussion. That's online audience optimization or OAO. SEO for SEM...
Automate Your Marketing With IFTTT
Need more time to accomplish more important tasks such as building your business and networking? A free web app called, IFTTT, will automate posts and content with their use of 'recipes' to organize all of your tasks. IFTTT (pronunciation: "ift" as in "gift" is a...
Calendar Management Tactics of the Super Organized
Have you ever missed a deadline? Failed to show up for an appointment? Paid a late fee? If so, your calendar – or lack of it – is likely to blame. "I'm late, I'm late, For a very important date. No time to say "Hello, Goodbye". I'm late, I'm late, I'm late." White...
Coming Soon: Twitter Revamped
Surprise! One of our most used social media platforms is making big changes in the way it looks. What's the new look? Twitter is going to start looking rather like another social media favorite - Facebook! As the use of images has become more prevalent in social...
How to Tame the Email Monster
How to Get Rid of Email Clutter How much time do you spend reading and responding to – or simply deleting – emails? How much unread email currently clutters your inbox? If you’re like most entrepreneurs, the answer (in both cases) is far too much! In fact, if you were...
