Know the Difference Between Micro and Macro Influencer Marketing As our audiences turn more toward trusted brands it's more important than ever to be established as an influencer who can not only meet their needs, but provide high quality value. Who exactly fits into...
How Visual Content Can Improve Your Email Marketing
How Visual Content Can Improve Readership of Your Emails Is your business not receiving enough leads and conversions from your email marketing campaigns? Visual content can work extremely well whether you include a photo or video that tells a story, illustrates...
Why Your Content Marketing Strategy Needs to Shift This Year
New Report Reveals The Latest Content Marketing Strategy Changes This Year Have you noticed a significant change in your online reach lately? This could be due in part to changes in the way readers consume and share their content according to a new report by...
Attract More Customers With Inbound Marketing
The Art of Attracting Customers With Inbound Marketing Tactics Your goal should be to convert your website visitors into sales and brand ambassadors. Inbound Marketing can help you accomplish just that through a well executed inbound program that gets you found by...
Microblogging For Brand Promotion Success
Use Microblogging to Promote Your Brand Readers today are looking for bit-sized content that they can scan and share quickly and easily. Microblogging has long been a popular format for this on places like Twitter and Instagram. Brands can leverage this by offering...
How Facebook Messenger Bots Can Help Your Business Grow
Get More Exposure for Your Business with Facebook Messenger Bots Would you like to experience more one-on-one communication with your leads and customers? Bots on Facebook Messenger are quickly becoming an effective tool for business, and can especially help attract...
5 Must Have Components of a High Performing Author Website
Bring More Visitors and Sales to Your Author Website with These 5 Steps You've finally finished and polished your book and have all of the right elements in place for your marketing plan. But an important step that often gets missed is to have an author website that...
Reach More Customers in 2018 with Influencer Marketing
Why Influencer Marketing Will Grow in 2018 Would you like to generate a bigger buzz this year online? Let's face it -- automated tweets and posts with generic responses simply don't fly any more. It takes genuine conversation to truly build relationships with...
How the New Announcement on Google Featured Snippets Affects Your Website
Why You Should Think About Google Featured Snippets Again Would you like your website to be featured as the top answer in Google search results? In a recent blog announcement Google reintroduced their "featured snippets," which are displayed as a descriptive box in...
Monday Tips – Improve Your Content with 4 Video Marketing Tools
4 Video Marketing Tools to Improve Content Without Breaking the Budget Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some video marketing tools to help you improve your reach online. Here’s four links with...