Every book should have a distinct message that reflects a topic geared toward your client. It’s important to establish the heart of your book’s marketing message to your audience. Your readers need to clearly see the central focal point and how it relates to them personally. A clear focus will lead to the successful marketing of your book, which will bring more sales and visibility to your brand.

Now that the hard work of finishing a manuscript is complete it’s time to get busy on building a buzz and attracting readers.

Are you wondering just how to get all of this kick-started? Here are a few pointers to follow:

Establish a central theme

Do you feel you aren’t reaching enough people on social media and in your email campaigns? If you want to generate more interest you need to narrow down your idea – your message.

It’s not enough to present a clear title and description of your book. You need to dig deep and reveal the parts that really stand out. This is what will separate your work from other works similar to yours.

Think of this process as a way to answer pressing questions and help your readers gain meaningful answers that can help place them in a new direction and solve their problems. People will not choose to purchase a book based on what it’s about – they want to know how it can help them personally. Popular themes are how to manage finances, personal development, time management, life balance, and industry-specific knowledge.

Without a narrow focus you will not be able to launch an effective marketing strategy. Once you find that golden nugget you will start to feel more motivated about your book and this will project out to your readers.

Make it meaningful

Once you have a central idea in place it’s time to assume your place as a teacher. Your readers want to know how to do something they have never done before. They may even dislike the idea of starting the process, and it’s your job to help convince them that they can.

Leading them through this process is what will make your book valuable to them and encourage your readers to share it with others online.

Stand out from other titles like yours

Evaluate what makes your personal viewpoint special. This could come from customer testimonials, feedback received on your blog and social media, and influencer recommendations. Bring this out in your book as well as in your social media and email content. Let your audience know why your business approach is unique.

One particular client I have worked with is a successful pilot by trade, and also focuses on how to overcome your fears and have more peace. His books focus on mindful strategies on how to overcome life’s challenges, using his aviation experience as a reference.

Ultimately his branded message became the “Zen Pilot,” which eventually evolved into the “Zen Peace Pilot” whose plane is named Citizen of the World.

Don’t be afraid to make announcements

Is there something to celebrate in your business that you could share with the world in your book? Another client of mine has worked on many different infomercials, and one the main strategies he uses is the power of testimonials in his videos and marketing.

These can be a simple product review or a testimonial on how you changed someone’s life in a positive way. This doesn’t necessarily require high end names to achieve your goals – just trusted and relatable clients that people can verify.

When you showcase what makes your message powerful based on others’ opinions you will generate more trust and interest.

The why behind your book

Every entrepreneur got started because they wanted to change something and help achieve a solution that no one else has. Your book should serve the initial reason of why you got into your industry in the first place. Perhaps there was a gap that was not being filled within your sector? Or a problem that was not being fully solved?

As people clearly see why you are there for them then the promotions will come much easier. You will move beyond the goal and into a personal realm that speaks to the hearts of your readers.

A clear call-to-action or CTA

After pouring a lot of time, energy and finances into your book marketing you will want to start seeing monetary results. While offering some content for free is a good way to generate interest, you will want to include a strong sales message that encourages people to take action.

Some ideas might be to ask for a review on how your book has helped them. Another way is to ask people for their opinion and share their own ideas based on what they have learned. This will empower and encourage them to actively engage with your content and make a full book purchase.

When developing a book promotion outline ask yourself how your business can make an impact in your niche? Make this the main focus point of your book and your marketing campaigns. As you help foster and create change you will begin to attract more readers and book sales.