Instagram For Increased Web Traffic

Attracting visitors to your website through social media is like meat and potatoes or peanut butter and jam – one goes with the other to drive traffic to your business. The most common services are Facebook, Twitter, YouTube, and LinkedIn. But have you also considered Instagram? The popularity of this Facebook-owned network is enormous, and is ready to be tapped into for more traffic.
Photos and videos are two of the best way to draw people into your content and encouragement engagement and shares. The power of Instagram gives a perfect opportunity for high-quality, funny, beautiful, or even informational images that are shared with hashtags and a quick description.
There are several ways you can share visual content, and attract more visitors to your website.

1. Make sure your website is optimized for mobile

This is an important first step to take, as most Instagram users are either on a smart phone or tablet. When they visit your website, you will want them to be able to easily get the information they are looking for.

2. Use high quality graphics

When creating a new post, be sure to include non-copyrighted, and eye-catching graphics. Share your post directly to Instagram with a strong call-to-action.

3. Add your company’s web address or logo

When posting a photo to Instagram, consider using a watermark. This will create more of an awareness for your business or brand, and provide an easy way for a user to recognize you.

4. Always use hashtags

This is an important element in social media, especially on Instagram. Take a look at other photos there, and you will notice that people typically use three or more hashtags. You will want to make these relevant to your image or video as well. Try to limit these to no more than 15 in order to keep the focus on your message.

5. Promote your business or brand

Do you have a new service or product? How about an event coming up? You can even create images or videos for contests and promotions. This is a great way to showcase your website and bring people in. Here’s a great example of how this is being used:

6. Create a sponsored ad

Recently Instagram launched its new advertising program, where users can post a paid image. This generates a high-quality image, which includes hashtags and comments that look very similar to regular images.
Using Instagram to bring more traffic to your website has never been easier. The key is to remember that images and videos have a shorter viewing time than sites like Pinterest, Facebook or Twitter. You will want to make the most of your content by encouraging engagement and creating photos and videos that grab a user’s attention. Your business will then be able to connect to its audience on a more personal level, which is an important element in today’s marketing world.
How do you use Instagram to drive traffic to your website? I’d love to hear from you!