Today I have some target market research resources to help you learn from the competition in your niche. Here’s four links with tips and tricks to kick start your work week.

You can succeed at building your brand online if you know what’s working with your specific audience. Staying up to date with the latest strategies from your competitors can help you effectively reach them better. There are several tools that can help you discover what’s working and what’s not. Would you like to improve your marketing campaigns? Take advantage of these resources, and let me know how these work for you!

1) Effective advertising strategies – WhatRunsWhere

Find out how to create and implement the most effective ads in your industry. WhatRunsWhere allows your business to learn what is working well for other brands. Optimize your own campaigns according to gathered data and charts. Gain insights what’s going on in specific mobile ads and gather valuable traffic source information. Features include powerful research on affiliate campaigns, research top traffic sources, and daily updates.

2) Discover what’s happening online – SimilarWeb

If you would like to learn what brands in your industry are doing in their online marketing strategy, but don’t have the time for research then this tool will help you get information quickly. SimilarWeb provides global online ranking information as well as traffic sources for leaders in your industry. Get a better understanding of customer intent while spotting emerging trends for your target market. This is a great tool for creating better SEO content, dive deeper into competitive analysis, improve leads and sales, and more.

3) Reveal conversations about your brand online – Awario

Find out what people are saying about your business online. With Awario you can find the latest social mentions through over 13 billion web pages. This intuitive tool will enable you to better communicate with your community and and improve your brand reputation. Join in on discussions as they happen in real time as well as gather important research on what’s trending in your target market.

4) Powerful backlink research – SEO SpyGlass

Would you like to improve your website’s links as well as find the best content from your niche? SEO SpyGlass helps you to clean up broken links as well as providing competitive analysis. This comprehensive tool pulls directly from Google Analytics and the Google Search Console for the best backlink results.

Hopefully you will find these target market tools useful to your competitor research strategy. Are there any that you would like to add as well?

Have fun with these tips and tools.

Wishing you a FAN-tastic Thanksgiving week!

Susan