by Susan Gilbert | Feb 9, 2017 | Digital Marketing
Developing Your Branding Story When we think about the important aspects of building our brand, most people will focus on Name, Logo, Identity, Colors, Marketing and Strategy. While those along with your product and services are important components to your business...
by Susan Gilbert | Feb 2, 2017 | Digital Marketing
Simple Steps to Build Your Author Platform You’ve worked hard on writing your book, creating the synopsis, have signed with an agent, and together are pitching your book with the hope of a publisher picking it up. You believe that a publisher will judge your book by...
by Susan Gilbert | Jan 23, 2017 | Monday Memos
Use These 4 Tools to Build a Great Brand Online Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some resources to help you improve your brand reputation online. Here’s four links with tips and tricks to kick...
by Susan Gilbert | Dec 1, 2016 | Digital Marketing
Why Brand Consistency Is Important Building a brand is all about consistency. Your customers expect to have the same experience whenever they deal with your brand without any confusion. This consistency will lead to customer reliability and trust. An important part of...
by Susan Gilbert | Oct 3, 2016 | Monday Memos
Use These Marketing Tools and Improve Your Reach Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some marketing resources to help you improve your strategy online. Here’s four links with tips and tricks to...
