by Susan Gilbert | Apr 15, 2014 | Monday Memos
You’ve heard it many times over – You need a lot of content on your website to attract the search engines, right? Well, you do need a lot of content on your site, but more importantly, you want to attract more than search engines – you want to...
by Susan Gilbert | Apr 4, 2014 | Digital Marketing
Having just one relationship with an online influencer in your market can have a huge impact on your business. These influencers often have energetic personalities that command respect from other players in their niche. You should be seeking out relationships with...
by Susan Gilbert | Apr 3, 2014 | Digital Marketing
You are looking for people who are active online and might be willing to share your content with their own followers. You might want to find bloggers or journalists who write about your business industry. Who Are The Authorities And Influencers In Your Market?...
by Susan Gilbert | Apr 2, 2014 | Digital Marketing
Hopefully, we all have people we turn to when we need advice or guidance. It’s a vital part of finding answers. It may be a parent, a boss or a friend. But sometimes they don’t have the answers we are seeking. That’s when we look elsewhere, now – often using...
by Susan Gilbert | Mar 26, 2014 | Digital Marketing
As you continue developing your SEO (search engine optimization) and SEM (search engine marketing) strategy this year, it’s clear that content creation is part of that equation. But, it’s also important not to sacrifice quality in order to have more...
