How to Make Twitter Trends More Effective for Your Business

Are you missing out on taking advantage of the latest Twitter trending topics for your niche? These are important to follow and take advantage of with the use of the right hashtags.
There are top conversations going on in Twitter with the latest topics that are being circulated throughout each day.
Your business could be tapping into hashtags that apply to your target market, which can quickly become viral. As new stories pick up speed tweets and retweets can become a firestorm for your marketing strategy.
It’s important to be careful in the midst of so many popular trends on Twitter as not all of them will be effective for your brand’s use. But there is a way to hone in on the right keywords that will take your social media marketing to the next level with more engagement and retweets that follow.
Here is a recent list on Twitter of the top trends that are dominating the conversation:

Notice that one of these is actually a promoted hashtag payed for by Candy Crush Soda. That makes the list at ten, and by clicking “change” you can tailor these to suit your business’s niche:

Twitter retrieves their data from tweets all around the world, and many of these may not apply to your brand. When tailoring your trends to fit your target market you can utilize services like Hashtags.org to provide keywords to match your topic, demographics, and even the language in order to send out the most relevant content to your followers. For the most part trends on Twitter will be user generated or organic when there is a hashtag that stands out to users. This can be a fun topic, controversial or newsworthy, or of particular interest. It’s good practice to check out trends you might want to share before tweeting, and to find out why they are popular.

Here are four ways you can effectively use Twitter trends to create more conversation and engagement

1. Add value

Popular topics such as a big news event or announcement are a great way to show off your knowledge and expertise. Get into the conversation and offer something of value, especially as it pertains to your audience. Avoid social issues or controversial trends that can hurt your brand’s image or be off-topic. Here’s an example of a tweet by technology columnist Katie Benner mentioning the latest news on Uber:

2. Focus on your market

Tweets that have a lot of engagement are great, but do they line up with who your brand represents? Consistency is key when it comes to social media and content marketing. Your engagement will go a lot farther when your audience perceives focus and expertise.

3. Avoid lingering too long

Trends are typically short-lived as topics move at a fast pace on Twitter. In order to avoid spam know when to leave the conversation and move onto the next important item of the day.

4. Measure your ROI

Use Twitter Anayltics or other software to track how your trending tweets are performing, and what results these are providing for your company. Sometimes a subject might seem like a great idea or fun, but the response might be quite different. This data will help you see exactly why a tweet worked or not.

When your business understands the driving force behind Twitter trends and how these relate to your niche then you can successfully leverage these for your marketing. Remember that timing is everything, and your tweets need to be relevant, conversational, and on target.