Use Artificial Intelligence as Part of Your Marketing Plan

Sep 26, 2022 | Monday Memos

Today I have some artificial intelligence tools for a new approach to your marketing campaigns. Here’s four links with tips and tricks to kick start your work week.

The latest technology can help grow your influence and reach online. Your business needs the latest tools in order to keep up to date with changing marketing trends. Want to improve your visibility online? Take advantage of these resources, and let me know how these work for you!

1) Better content experience – Acrolinx

This artificial intelligence based platform can help improve and manage your content. Acrolinx offers technology that enables you to better connect with your customers and grow your business online. Their software provides great results with accurate measurement of your engagement and actions taken by your community. Produce a consistent message that your audience will be drawn to and keep your team in sync with all of your campaigns.

2) AI driven communication – Invoca

Increase your business sales by tracking customer communication with AI technology. Invoca includes call tracking and analytics that enables you to personalize the customer experience and improve digital interactions. Expand your reach and optimize your marketing campaigns with this great tool. Features include integration with Facebook, Instagram, Salesforce, and Adobe.

3) Seamless customer connections – Drift

Measure your conversations and marketing data with increased revenue without a sales team. Drift helps you to check all of the major social media networks to find out how your community is responding. Gain quality leads through their AI bots and improve conversion rates with their expert sales agents.

4) Optimized brand language – Phrasee

Power up your email marketing with the help of AI technology. Phrasee uses advanced deep learning to improve your customer engagement and increase revenue in a human voice that matches your brand. The software learns from your subscriber’s responses then helps tailor messages for your target market. More personalized contents means more clicks and open rates for your business emails.

Hopefully you will find these artificial intelligence tools useful to your marketing strategy. Are there any that you would like to add as well?

Have fun with these tips and tools.

Wishing you a FAN-tastic week!

Susan

2 Comments

  1. Lisa Sicard

    Hi Susan, I’m amazed how much AI has come into play in the past year for content marketing. I use Jasper for help with writing content but haven’t thought of other ways I could use AI as well. Thank you.

    Reply
  2. Judy Helm Wright--Author/Historian/IntuitiveWiseWoman

    Teaching my grandkids how I use Chatgp and Bard to write product descriptions and do SEO has been so fun. However, today I was researching for an insulation company, and one had 25 reviews all 5 stars!!!

    I clicked, and they all were NEW and from names like Enrique Gonzales and Fredrico Valdez ( we live in Missoula, Montana and do not have that many Spanish-speaking people here. The reviews were very verbose and big vocabulary and I could easily see they ere created with AI/

    We had a laugh and hoped the phony reviews did not take customers in.

    Reply

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