Today I have some Facebook tools to help you improve your visibility and influence. Here’s four links with tips and tricks to kick start your work week.

Social media growth has seen a lot of changes over the last few years with a move to encourage authenticity and advertising. Many brands and businesses are still using Facebook as their number one network to reach their target market. Would you like to improve your brand’s network, but don’t know where to start? Check out these tools, and let me know how these work for you!

1) Track social conversations and trends – Social Studio

Listen and engage across multiple social media channels, including Facebook. Social Studio from Salesforce is software that will help your business to reach more Fans, attract prospects, and improve your customer relations. Gather important data while handling comments and questions at the same time. In time you will discover the posts that mean the most to your audience, which will help your business convert more leads.

2) Run visually appealing contests – Gleam

Put together the right giveaway for your brand with attractive graphics. The Gleam widget can be shared right on your blog and on social media with beautiful designs and a choice of templates to best fit your campaign. It is integrated with Facebook, Instagram, Eventbrite, Pinterest, Twitter, Tumblr, and more. Choose either images or video to attract the most attention for your contests.

3) Professional images for posts – Compfight

A great way to reach more people and attract new Fans is to use high-quality images that stand out from the rest. Compfight quickly helps you find just the right photo for your next post or ad. The tool taps right into Flickr with results for free videos or images you can download right away. Choose either a commercial license or creative commons — be sure to leave an attribution where asked.

4) Create interactive videos and images – Thinglink

A good way to build visibility for your brand on Facebook is to upload direct videos or images that speak to them directly. Thinglink is a powerful tool that you can use to easily augment your visual content and really stand out from the rest. Features include image tagging as well as 360º views for panoramic visuals. The easy to use editor can be accessed anywhere from a computer or smart device.

Hopefully you will find these Facebook tools useful to your social media marketing strategy. Are there any that you would like to add as well?

Have fun with these tips and tools.

Wishing you a FAN-tastic week!

Susan