Vine.co – Get Creative with Micro-videos

Vine.co is a fairly new social media tool, but one that is inspiring to rise quickly. It was released by Twitter, the micro-blogging platform. Vine.co is Twitter’s micro-video platform, allowing for mini videos to share with friends and followers. Users everywhere have been having fun with Vine, sharing funny, interesting, creative and educational videos with their friends. You can find benefits to Vine as a consumer or a business.

Vine is Easy to Use

The first thing to know about Vine is that it is very easy to use. Using your mobile phone, go to your app store and search for the Vine app. Once it has downloaded and installed (it’s free), launch the app and sign in using your Twitter ID. Then all you have to do is press the video camera button, record your video, click to save and preview, and upload it once it’s complete. Vine is currently available for iOS, Android and Windows operating systems.

Advertisements

One of the ways a business can utilize Vine is by creating short video advertisements. These short form ads are great because most people are willing to watch a 20-30 second video advertising your product. Not much time is invested, they’re easy to view in Twitter and you can add hashtags to allow people to search for what they’re looking for. Recording and uploading a short ad for your business has never been easier.

Behind-the-Scenes

You can also use Vine’s interface to have a short behind-the-scenes video. Take your phone behind the scenes of a new photo shoot, to shoot your warehouse or showroom, or show your offices, employees and special events. This is another popular way to give consumers an inside look into your business and what you do.

Series Videos

Need to offer your followers longer videos? You can still use Vine by splitting them up into several, shorter-length videos. This is easy to do and is actually more enticing to others than a long video. Create videos about 30 seconds longs in a series. So instead of a 5 minute video, you have 10 videos in a series, with just 30 seconds each. Chances are, people will view all 10 of them and not get bored or lose interest like they would watching a video that was 5 minutes long.

Live Coverage

Are you having a special event? Show people what they’re missing by shooting different short videos, allowing for live coverage. Use the Vine app to create a few videos of the more entertaining parts of the event, and add them to Twitter. Followers who couldn’t be at your event still get to watch these little glimpses into the occasion, party or meeting.
There are many uses to using Vine for personal and business use. It works much the same way as Twitter, except it is using video. These aren’t meant to be professionally edited videos, but fun little clips to tease your viewers, show glimpses into your daily life, or behind the scenes in your office.
How could you use mini videos in your book or product promotion; or, to build your small business?