How Brand Storytelling Can Create More Buzz for Your Brand
Your brand has a story to tell whether you are just in the beginning stages of your marketing or are well established. People want to know more about the human side of your company, and the response rate is high especially on social media through content marketing.
This is not a new concept, but one that can be easily overlooked if you are not a large brand. The power of visuals through stories not only provides more insight into a product or service, but increases the chances that your buyers will want to make a purchase.
It’s important to catch your audience’s attention right away with so much data coming in each day. According to a report by Hubspot 79% of people scan the Internet without reading each word. The right visuals will capture their attention, and coupled with an interesting or compelling video increases the chances of your content being shared.
Whole Foods is brilliant at showcasing their healthy products through storytelling. Here is a recent example of fishermen in Norway harvesting cod, which is sold in their grocery stores:
Not only does this give information about how their fish is harvested, but also builds a level of trust when customers know who Whole Foods purchases their products from.
Depending on your target market, your brand will approach storytelling in a way that is unique to your company. Here are some tips on how to create your own message:
1. Refresh your writing skills
Think back to what you had learned in school, and get a firm grasp of what it really takes to write a story. A powerful beginning will draw your viewers into the video, and the setup of the pain point or issue should follow. The conclusion solves the conflict and shows your audience what your brand has to offer to meet their needs. In order to make this work you must have relatable and interesting characters to draw from. These will form an emotional connection with your viewers and keep them interested in the story.
2. End your story with a desire to know more
Just like in great stories and movies a ‘cliffhanger’ or hook to your message will create an interest to get more information or make a purchase. One of the best ways to accomplish this is by inviting your audience to follow your brand on social media, where the story and great offers will continue.
3. Avoid any sales pitches
Leave your selling dialogue for later once your brand has already captured interested leads. This conveys to your audience that you are real, and honest. Stick to verifiable facts and the parameters of your market, but don’t shy away from being creative. Take a look at what other brands are doing in what is similar to your message, and create something unique for your viewers.
A good storytelling strategy for your brand is one that represents your company well in addition to connecting more with your leads and customers.
Brainstorm ways you can create several different types of stories based on what you have to offer, and bring something original and enticing to your market.
Need help? This is my specialty – contact me.