How Media Marketing is Effective for Brand Building
Have you felt stuck this year after trying every media marketing method out there?
Are you spinning your wheels without any real results?
It can seem impossible to master reaching your market online without spending a ton of money on advertising — but the truth is you can achieve success by leveraging the right methods both online and offline marketing. You want to create long lasting results that pay off again and again without the need to use high powered sales tactics.
The first thing to understand is that every target market is different — you need to leverage the right channels where your audience is active on the most. This can include the following:
- Blog posts
- Social Media
- Offline marketing
- Printed and Digital Books
- Video and Live Video
- Online Slideshows
With a combined effort you can create a master plan that reaches your community in a way that is meaningful to them. You might be including both advertising and word of mouth marketing in the beginning, for example, in order to gain traction. By knowing where your niche market is most active your business should be covering all online outlets where they are engaging in the most.
Why Not Focus on Just Two Marketing Channels?
If you want to build a trusted brand then it’s important not to place all of your eggs into one or two baskets. Most of what takes place online these days is true relationship building — this goes for small to large brands and individual entrepreneurs. Trust is the golden goose when it comes to attracting a strong following. And being active in the right places will help establish your business as a leading authority in your niche.
In short, you want your potential customers to see your company as the go-to source for all of their needs. Take a look at the competition — are they engaging in more places and reaching clients you could be connecting with?
A smart marketing plan seeks to build a tribe of followers who rally around specific platforms such as Periscope and Facebook Live. This is a prime time to establish authentic relationships and allow them to see your business behind the scenes as well as feature real-life testimonials.
There are a variety of ways to present content to your community and encourage interactions. One of the most popular over the last few years has been infographics. These are a great way to re-purpose your blog posts and create an interactive experience that answers questions and teaches your readers. Here’s a good example featured in an article on Hubspot:
Another tried and true way is to create a business podcast the educates, informs, and entertains your audience. These never seem to be out of style even with the latest changes in technology, and remain a great way to build an audience and visibility when done in a consistent and fresh way. Bryan Kramer hosts a very well received BK Show Podcast in which he features entrepreneurs, marketing professionals, business icons, ect.:
The opportunities are available to leverage your online presence and establish a memorable brand name that people will know and recognize. And it’s never too late to get started in this process — focus on one network at a time and build from there. Taking on too many at once will create burnout and you won’t be able to effectively reach your target market.
The most well received businesses and entrepreneurs online are those who have a unique message that speaks to their audience in a compelling way. The same goes for your content — originality is the key, and putting your own voice into what you produce is vital to the brand building process.
We operate in an overly saturated online world, but that doesn’t mean you can’t still stand out above the rest. There is plenty of space waiting to be filled with a unique approach. Take for example, Brian Fanzo, who has built iSocialFanz on a platform of connecting with your community through live broadcasts. Now he is a prominent keynote speaker on topics like social business and technology. Find a niche and narrow it down to a specific focus and you will attract an interested following:
The realm of media marketing is open to authors, businesses, entrepreneurs, speakers, coaches — anyone who wants to establish a trusted brand resource for people to come to time and again. In order to forge lasting relationships you will need to move past a sales approach and start building an authentic persona. This can all be done with the help of tools and freelance resources on a low budget thanks to social media and mobile devices. As a new year approaches think about what you want your brand to look like and what steps you will need to take in order to achieve your goals.