Today I have some personal branding resources to help you build a better business online. Here’s four links with tips and tricks to kick start your work week.

Building a loyal following involves making the right connections and trusted reputation. Influencers in your industry can help you spread word and find new clients. There are several resources that can improve your networking with better results. Would you like to increase your brand awareness? Take advantage of these tools, and let me know how these work for you!

1) Brand marketing through expertise – Passle

Build relationships with experts who will recommend your brand. Passle helps by focusing and engaging with your community who can then recommend your brand to others. Find targeted articles to re-purpose on your blog, announce the latest events and news for your brand, find relevant content for your audience, and more.

2) Forge new professional contacts – Xing

Would you like to engage in a smaller social network for more targeted connections? Xing offers a simple format that enables your business to discover jobs, events, news and groups. This is a good resource resource for both employers and job seekers alike with access to high level professionals in business and the media.

3) Improve your reputation – Brand Yourself

Find out whether your brand’s personal data has been exposed online in minutes. Brand Yourself gives you an opportunity to submit profiles such as a website or a social media profile. Protect your identity while improving search results and providing a reliable reputation to your leads and customers.

4) Simple branded website – Strikingly

Would you like to showcase your brand but don’t have a website up yet? A good tool to use in place of a blog is Strikingly. Brands and businesses can set up a page showcasing a biography, expertise, and connected networks. Use the free version or purchase a domain name that can be moved later to a WordPress installation. Features include built-in eCommerce functionality, custom forms, security, and more!

Hopefully you will find these personal branding tools useful to your online marketing strategy. Are there any that you would like to add as well?

Have fun with these tips and tools.

Wishing you a FAN-tastic week!

Susan