#H2H Shows Brands How To Be Human Again
The marketing of brands and businesses has shifted into the new world media realm of social sharing. But simply using a hashtag with updates, news, and information is not enough to create a lasting, and valuable relationship with your customers. That is where Bryan Kramer’s new eBook entitled, “There is No B2B or B2C – Human to Human: #H2H”, comes in to help explain why it is so important for us to relate to our audience in a non-corporate and ‘human’ way.
“If you share authentically and know your audience, you’ll create more meaningful social experiences that people want to be a part of,” Kramer explains in his book. He points out that we as brands and companies need to become “genuine and simple, with the humility and understanding that we’re all multi-dimensional humans.”
Much of #H2H is based on the premise that we need to be in touch with our human side in order to get on the same level of the audience we are presenting ourselves to. The transparency effect is in full play, and consumers are quick to respond and voice their opinions. Kramer is excellent in pointing out that companies and brands need to be be in touch their readers online, but in a helpful and meaningful way that shows us that they actually care.
The world of social commerce and customer service has placed everyone on a level playing field. The top down practices of yesterday no longer apply to the modern marketing world. As content creators Kramer writes that we need to be careful about how we disseminate information and suggests simple strategies such as staying true to your brand’s message and taking the time to reflect before posting or tweeting.
Well beyond the right content is the human psyche. A smart brand or company will understand what makes their audience tick, and how to relate to what Kramer refers to as, “Human Sensory Building,” which appeals to our senses for more meaningful and deeper connections.
In his eBook, Kramer has drawn his insights from Tony Robbins’s “Six Basic Human Needs,” which can be found on Robbins’s website here. These include the need for us to be affirmed, knowing that we have value, the human desire to give to others, thriving on new and fresh ideas, and feeling safe with expected boundaries like a schedule. This should be a collaborative process between the brand and the audience, where we can learn from each other and be transparent right away when there is a mistake or misunderstanding.
The heart of #H2H is that in order to relate to and understand the complexity of other human beings, brands and companies must respond in a simple yet relatable way that keeps their audience connected and creates a sense of value and self-worth. This is a day by day process that takes time and effort, but the results are well worth it as you become more in-tune with the needs and desires of your niche.
Bryan Kramer’s new eBook, “There is No B2B or B2C: It’s Human to Human: #H2H,” is a must-read for anyone who desires to create a new focus on building better relationships through social media and online and is available on Amazon.
Visit www.BryanKramer.com for more information about his work.
Share this article with these Tweetables:
• How #H2H puts the ‘human’ back into marketing – Click to Tweet
• Does your brand relate to its audience? #H2H shows you how – Click to Tweet
• @SusanGilbert’s review on @BryanKramer’s new eBook #H2H – Click to Tweet